10 November 2014

Record Label

I've researched Glassnote as my specific record label as I think they would be most likely to sign our artist.
Founded in 2007 by Daniel Glass, Glassnote has become the record label most suitable for our artist as it takes on indie rock and alternative rock artists which perfectly suits our music genre. Bands such as CHRVRCHES, Daughter, Two Door Cinema Club and even Phoenix are part of this label showing that either artist known or less known are taken on. The amount of people signed to this record is minimal which perfectly fits our music type which targets the niche audiences; the emphasis being on music rather than the money made from it.





The record label has a good connection with tumblr as well as twitter which would help distribute our music, especially with a fresh artist joining the music industry. The official site of ‘Glassnote’ promoted tours and shares music videos/ new tracks which would be highly beneficial specifically with the upcoming release of our video.

The reason as to why it would be the perfect label for our artist is because unlike major labels it doesn't take over the artist’s actions; there is team work rather than dominance over the shape of the career.  This label hence recognises the advanced technology and push in new media however, gives the artist a free hand in the area they want to stick in as long as they and the record grow. This record label takes on people that are passionate about music and have an understanding of the evolving industry that our artist will definitely portray through the music video. What’s most important is the fact that even though the artist is signed to an independent label, team work is widely valued and in cooperated into the expansion of your career- making it feel like a big family; something not always felt with major labels