Websites situated around ‘Lana Del Rey’
‘http://lanadelrey.com/’ which seems to be an official
artist page for Lana Del Rey, on the website the first thing promoted is her
latest album ‘UltraVoilence’ and there are hyperlinks to buy the album from
various music downloading websites e.g. iTunes.
Scrolling down the page the next section is the latest Lana
Del Rey news allowing fans to see the latest buzz around Lana. However clearly
this ‘News’ section is also used as a promotional tool because the first post
writes ‘New US shows added’ – Gaining publicity and recognition for her latest
concerts and therefore more sales.
Just underneath the news is her latest concert dates and a
hyperlink to buy tickets – again another promotional tool used for her website
to gain national awareness of her next shows.
Next comes the music which are used as album cover hotspots,
if you click the album art it takes u to another page where it has the album
info and links to where you can buy them.
Social Sites
Twitter
Lana is very popular with over 4 Million followers. Her header is promotional to her latest album
ultravoilence, letting people know it is out.
Lana tweets ‘YouTube’ links to her videos, sharing with her
4million followers and everyone who has twitter – therefore allowing her to get
views on a global scale
Facebook
Lana
also has a facebook page with the same twitter header and picture.
She
also uses her facebook page as a tool to promote as seen below- promoting an
upcoming show
Spotify:
Lana
is a verified artist on spotify, where all her albums and songs are avaliable
for people to listen to for free of charge – gains new fans browsing the app
Promotional
Photos/Album covers –
The
following are the album artworks from Lana’s latest album ‘UltraVoilence’. They
belong to apporopriate singles on the album
As
you can see all her single covers some how link with each other – they make her
seem upset, sad, miserable.
As an artist Lana Del Rey has built her image to be
like this, most her songs are about heartbreak and love. At one point she sings
the lyric ‘I wish I was Dead’ – Dark Paradise
Therefore
these promotional images/album/single covers work well because they link her to
the kind of artist she is – slow/sad love songs.
Her
miserable image is so profound now, that when people are upset or heartbroken
they say ‘Im in a Lana Del Rey mood’
Lana Del Rey's Vogue Shoot
Here
Lana seems so bright and elegant almost the complete opposite to the person
fans have come to know and love. However
when looking closely at the picture I still see misery and pain in Lana’s eyes
and as a fan, this reminds me that even though it is a bright/sunny picture of
Lana, she’s still the Lana Del Rey that we as fans know.
Lana
Del Rey currently has 3 albums, and one ‘Paradise Edition Album’ (Special
Edition)
If
we look at all the font styles used in all the album covers it gives us a sense
of the brand and type of artist Lana Del Rey is trying to portray/ come across
as.
In
all albums Lana’s face dominates the artwork as it is the biggest and first
thing you see, however the second is her name. It is always written in block
capitals, and is in a big/huge size. As if to show that her name on the album
is so big just as her name in celebrity culture and the music industry is so
big.
If
you look at her debut album ‘Lana Del Rey AKA Lizzy Grant’ the font is not so
big however it is still in capitals… Lana’s break through album which got her
recognised on a global scale was the ‘Born To Die’ album which clearly shows
how her name becomes much bigger and in white colour – stands out against the
blue background.
All
her album covers give a sense of classiness and posh – however her fist album
cover makes her look weird – the sparkly silver dress under the oversized biker
jacket, doesn’t work well but has possible connotations of her not showing who
she truly is – the silver sparkly dress being hidden by the black jacket.
In
all pictures she looks sad and miserable which links to her music being slow
and sad.
All
her album covers are Mid Shots of Lana however using minimilastic mise en scene
– normally just scenery – makes her face stand out, almost showing that she is
the important one.
