Justification
The guardian have reviewed 'Saint Raymond' an indie artist, and other similar indie artists like 'Lana Del Rey' and 'Bastille'.Saint Raymond
http://www.theguardian.com/music/2014/jan/27/saint-raymond
Saint Raymond is the real artist of our chosen song 'As We Are Now'. The Guardian has promoted him showing their interst on similar artists of the same genre - indie.
Another example is Lana Del Rey
In this example The Guardian is promoting Lana Del Rey's new music. She's an indie artist which therefore links back to the fact that The Guardian promote and review indie artists.
Target Audience for the Guardian tend to be middle class, educated people who have secured their livelihood comfortably in Britian.
The Target Audience for our artist is 16-28 year olds. This therefore has a link with the guardian as people aged 23-28 would probably have a degree or some form of higher education and therefore the target audience for the guardian links with the target audience for our artist.
Other Examples: