Changes to video

actress change- liberty to ............

Rough Draft Two...Storyboard With Different Actress

Ideas for our Digipak

For the album cover we plan to have something which represents the 'inside of a human body'
for e.g. the ribcage below

We then decided to put flowers inside of the rib cage, which would come out on top. The flowers connote nature, love; which links back to the theme of some of the songs on the album which are love.

 

 

 

We then wanted to conform to the conventions of other indie album covers which feature the name to be big, bold, and the first thing the audience sees. 

We plan to put the artist name on top and the album name at the bottom in a smaller font. 

Magazine Research

We have chosen to use 'The Guardian' as our magazine platform, therefore the album advert will appear on 'The Guardian'.

Justification

The guardian have reviewed 'Saint Raymond' an indie artist, and other similar indie artists like 'Lana Del Rey' and 'Bastille'.

Saint Raymond
http://www.theguardian.com/music/2014/jan/27/saint-raymond

 

Saint Raymond is the real artist of our chosen song 'As We Are Now'. The Guardian has promoted him showing their interst on similar artists of the same genre - indie.


Another example is Lana Del Rey

 

In this example The Guardian is promoting Lana Del Rey's new music. She's an indie artist which therefore links back to the fact that The Guardian promote and review indie artists.

http://www.theguardian.com/music/musicblog/2014/apr/14/lana-del-rey-west-coast-new-music

 

Target Audience for the Guardian tend to be middle class, educated people who have secured their livelihood comfortably in Britian.

The Target Audience for our artist is 16-28 year olds. This therefore has a link with the guardian as people aged 23-28 would probably have a degree or some form of higher education and therefore the target audience for the guardian links with the target audience for our artist.

 

Other Examples:

http://www.theguardian.com/music/2012/jul/25/new-band-bastille

 

http://www.theguardian.com/music/2012/apr/22/ben-howard-interview-american-tour

 

http://www.theguardian.com/music/2014/jul/31/hozier-best-vocalists-female-take-me-to-church

Digipak Research

Inspirations for our Music Video

Evaluation of Construction

Costumes for Music Video

London Night Filming

We went out to film the rest of our music video in central London. Since we previously filmed all of our footage in the daytime, the next step or our developed idea as I could say was filming during the night. The filming took place at a foreshore in Southbank and was later used as the performance shots. The filming was rather successful as we got to record the whole song twice from 4 various angles which contributed to our piece. We were also able to record some rough 360 degrees shots that after editing looked really jumpy but pleasant.  However, we did face some problems; we filmed during the night which meant that the shots were usually under-lit and the quality of the footage was quite poor despite the good angles.  Another problem we faced was the weather; the wind was quite strong and occasional showers caught us which got the camera glass as well as us wet- this was an issue as the artist was supposed to look sharp and neat in his suit. Despite all that I believe that the filming was successful as we not only got the footage we needed but also experimented with the focus ring as well as the low angle

Audience Feedback 1

After filming the music video, we began to edit it and consequently we created a ruff cut of the video.
We showed this ruff cut to an audience of people in order to receive feedback.

Audience Member - Sam (Media Teacher)
Feedback Received:

• The visuals in the video are very selected; for example the first verse has the tunnel location the second has the beach and the last bit has the night location - you don't have to have such selected visuals; in a music video things can be split up and some shots can also be repeated.
• Because of the segmented visuals it feels as though the video drags

Audience Member - Tom (Target Market - aged 18) 

Feedback Received:

• I love the visual metaphors; like using the fence as a jail and the performer is behind it as if to say his life is a jail
• I love how the visuals match the tone of the music - e.g. the ocean with the tune of the slow paced guitar
• I really like the home footage effect - comes across more personal as if were seeing into his past

Audience Member - Sam (Target Market - aged 18) 

Feedback Received:

• Really like how we used the cross dissolve effect between shots as it fits well with the emotional music
• Really like the visual metaphors
• Love the beach shots with the home footage effect - makes it feel more personal and makes us invest more into the story line and emotions of the artist

Pitch for Music Video

Rough Storyboard of Planned Music Video

Record Label

I've researched Glassnote as my specific record label as I think they would be most likely to sign our artist.

Founded in 2007 by Daniel Glass, Glassnote has become the record label most suitable for our artist as it takes on indie rock and alternative rock artists which perfectly suits our music genre. Bands such as CHRVRCHES, Daughter, Two Door Cinema Club and even Phoenix are part of this label showing that either artist known or less known are taken on. The amount of people signed to this record is minimal which perfectly fits our music type which targets the niche audiences; the emphasis being on music rather than the money made from it.

The record label has a good connection with tumblr as well as twitter which would help distribute our music, especially with a fresh artist joining the music industry. The official site of ‘Glassnote’ promoted tours and shares music videos/ new tracks which would be highly beneficial specifically with the upcoming release of our video.

The reason as to why it would be the perfect label for our artist is because unlike major labels it doesn't take over the artist’s actions; there is team work rather than dominance over the shape of the career.  This label hence recognises the advanced technology and push in new media however, gives the artist a free hand in the area they want to stick in as long as they and the record grow. This record label takes on people that are passionate about music and have an understanding of the evolving industry that our artist will definitely portray through the music video. What’s most important is the fact that even though the artist is signed to an independent label, team work is widely valued and in cooperated into the expansion of your career- making it feel like a big family; something not always felt with major labels

Brighton- 28/10/2014

Lauren Aquilina: Fools

Pitch Powerpoint

Vics Tunnel

Shooting Updates - 27/10/14

On the 27th of October 2014, the group filmed our performance shoots in the 'Graffiti Tunnel' in Leake Street

Mise-en-Scene - Guitar/ Indie Clothing          

Location - Graffiti Tunnel - shots where the artist is against the graffiti walls - so you can see the designs

Sound - Some Diegetic sounds used for the beginning of the video

Lighting - mostly natural lighting - but there were lights inside the tunnel

Equipment used - Tri Pod/ Camera/ Speakers/

What went well?

- Lighting looks/ makes the video look bright        and colorful (with the graffiti)
- Not many pedestrians - so we were able to get shots alone with the performer
- Speaker was loud so the lip syncing went well
- Even though we had planned out the shots we wanted - we were able to take extra shots and explore   different shots
- We filmed everything we needed to in a good amount of time - 5 hours


What Didn't Go So Well?

- The tunnel was quite small so we didn't get as much of variety - as we first hoped
- There was a lot of car noises which at times disrupted the speaker sound
- The tunnel in terms of width was narrow therefore trying to do a long shot of the performer was quite tricky

Primary Research; Interviews

Audience Research - Interview

to further understand about people and what and why they liked indie music , i decided to ask some friends who are very fond of indie music a few questions that could allow me to have a clearer sense of what to do for the music video.

when watching a music video

what do you care most about?

the scene / theme of the video .. If it relates to the song/ words well enough!

i see why would you want the lyrics to relate to the narrative?

Because then it would make some sense to me... Defining the song further.. Otherwise it wouldn't have meaning.. Or a purpose for having actuall a video for the lyrics

so then , give me an example of a music video you really like and what you like about it?

Jamie T sticks and stones merely because it is very down to earth! And shows life in reality.. And clearly relates back to the lyrics within the city life.. I like the changing imagery and constant movement and variations of camera work... It is not like a glossy American video ..